Thursday, June 14, 2007

Lawsuit Aimed at Stopping Junk-Food Marketing to Children

Kellogg Company Makes Historic Commitment, Adopting Nutrition Standards For Marketing Foods To Children

Advocacy Groups and Parents Applaud Efforts, Drop Plans to Sue

WASHINGTON: Kellogg Company will adopt nutrition standards for the foods it advertises to young children, and the Center for Science in the Public Interest (CSPI), the Campaign for Commercial-Free Childhood (CCFC), and two Massachusetts parents will not proceed with a lawsuit against the company.

Foods advertised on media including TV, radio, print, and third-party Web sites that have an audience of 50 percent or more children under age 12 will have to meet Kellogg's new nutrition standards, which require that one serving of the food has: (for more information click on the title of this posting)

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